Play Production is a full-service production company based in Yangon that delivers one-of-a-kind storytelling in film. The visual language brings in another dimension to the production scene with its bold and modern look. An important messaging behind the brand name “Play” is a subtle nod to hitting the play button on a screen and also to playing around with creative ideas in filmmaking that is out of the ordinary.

By looking at playful and sleek brand expressions: from unique font pairings, icon set, print documents and merchandises, the Play brand identity truly champions its passion in filmmaking and storytelling. The instantly recognizable neon green and black carries the brand personality combined with striking layouts and black-and-white photography. With the spotlight motif as the graphic element, which projects with a green gradient, it is used for highlighting purposes just as you would see a spotlight on a stage performance. Overall, the identity provides the basis for a carefully tailored graphic system that displays Play’s versatile portfolio from creating documentaries and advocacy films to commercials and corporate videos to music videos.

Services —

Brand Identity