UNIVERSE by ViewSonic is an immersive virtual world for education with comprehensive teaching and learning tools. Users can interact with one another with customized avatars and navigate through different classrooms, meeting rooms, and collaborative spaces. UNIVERSE is part of a complete education solution from ViewSonic Education and is designed to enhance online learning, winning two-time EdTech Award for 2023.

Poke. has worked extensively on developing the brand identity of UNIVERSE, which involved creating a brand system that reflects the unique learning experience offered by this virtual world. We chose the concept of the "spark of an idea" as the centerpiece of our design, perfectly capturing the energy and creativity that UNIVERSE inspires. By leveraging the graphic motif derived from the UNIVERSE logomark, we created a versatile and memorable brand key visual used consistently across all marketing materials.

In addition to the brand key visual system, we have also designed various branding components for UNIVERSE such as brand merchandises, regional expo booth designs, and other marketing materials. Our approach was to ensure that each component was cohesive and visually appealing, while also clearly communicating the unique benefits of UNIVERSE.

https://universe.viewsonic.io

Services —

Brand Identity
Event Design